Fast Download Time

Studies show that roughly 33% (1/3) of visitors will leave a site if it hasn't downloaded within 8 seconds. That's why we use techniques such as css driven templates, image-size optimisation and concise code writing to ensure your site downloads lightning quick.

Easy Site Navigation

A usability study by the Gartner Group found that 50% of web sales are lost because visitors can't find the content they're looking for? To optimise site navigation for your visitors, we use practical yet stylish designs and tools such site maps, search boxes, relevant site structure and more.

Compatibility With Major Browsers

Internet users around the world use several different brands of browsers including Internet Explorer (57.04%), FireFox (31.07%) and Safari (3.23%)*. All of our sites are designed to comply with international web design standards recommended and published by the World Wide Web Consortium (W3C) so they are viewable on these different browsers.

*Statistics provided by the W3Counter as of 31st March 2009.

Credible Design Strategies

Stanford University in the US has conducted a battery of consumer behaviour tests and found that people will first look at a sites design elements to determine whether a site appears trustworthy. People consequently leave sites that fail this initial test. Our designers actually follow the web credibility guidelines outlined by Stanford University to give you and your business credibility with your visitors.

Optimised Readability & Comprehension

People actually read 30% slower on the Internet and comprehend up to 50% less. One of the most common mistakes made by designers is to use a reverse layout (white text on a dark background), which strain the eye and slow readership further. That's why we only ever use a reverse to emphasise a headline.

Qualifying Leads

Up to 50% of visitors won't scroll down your page. You can exploit this fact in lead generation. If you want maximum responses to a lead generating offer, put your offer above the fold (so you can see it without scrolling down). If you want to qualify leads first, put it at the bottom of the page so it is only seen by the 50% of people who were interested enough to scroll down.

Responsive Form Design

One factor that influences response to a contact form is your submit button wording. It's the second most read part of your form (behind the headline). Instead of using the word "submit" on the submit button of a response form, use an action phrase instead like "Book Now - It's Free!". You'll enjoy up to 40% more response through simply changing this wording.

Easy Product Search

A site search at an online store allows visitors to find the products they are looking for. But the design of the site search is just as important as having it in the first place. Studies have shown you can tweak a site search utility to increase sales by a further 20%. We use a number of site navigation and search best practices in all of our sites to maximize their visitor-to-sale conversions.

Email Newsletters

When used correctly, email newsletters can be used with powerful results for customer acquisition and retention. They work particularly well for professional services and niche target markets and have several advantages over print newsletters including lower cost, interactive elements and superior tracking. We can show you how to use an email newsletter and set it up to automate administration tasks and maximise delivery.

Email Sales Alerts

Email sales alerts are emails sent to opt-in subscribers informing of a discount sale. Major companies like McDonalds, Virgin Blue, Flight Centre and Sizzler are already using them with great success, as are small businesses. For example, Gourmet Group restaurants increased sales revenue by 10% using an email sales alert, whilst cutting the print advertising budget by 50%. We can help you set up this marketing if repeat sales are a part of your business.

Customer Service

Business owners can eliminate customer service inquiries by up to 80% and increase customer satisfaction by using online tutorials and videos for customers to refer to. This frees up staff and keeps customers out of annoying telephone cues. At Progressive, we can help you set up your own customer service area on your website to experience these important benefits.